|
By partnering with clients in order to focus on key elements from concept through to maturity we deliver strong return on investment, underpinned by lowest Total Cost of Ownership.  Knowing who is looking at what content and at what time and their behaviour is a key part of understanding the impact of the network. Analyzing in-house and external media performance data sources optimizes returns via a virtuous cycle of improvement. Bringing this complex solution together and managing it for you reflects our heritage, and core mindset. We handle everything that is not a key focus for you - taking away the day to day responsibility and freeing you to deliver results against your key corporate objectives. Our solution offers a range of different levels of accountability as standard within the base remote networking system - reporting real time on system activity, run times and video file plays statistics. Further data can also be collected through the use of local interactive devices, such as motion and proximity sensors, touch screens, bar code readers and buttons. Each customer view, or interaction, can be measured to build into a profile of each user session against the specific content shown. This real time data loop can provide critical data for brands on the effectiveness of the content and the relevance of particular images to particular customers at different times during a day or at different points within a store. We also work with partner companies who can provide more exacting data, using such things as video and biometrics, to more deeply analyze demographic profiles and the customer journey.f For an advertising network, this accountability is proving value to advertising clients in an environment where compliance is key. We are playing an active role in the establishment of standard industry out of home media measurement. |